MEDIA does not support the production process itself, but  facilitatesthe development and distribution phases,  by supporting training programmes for industry professionals, the development of films, documentaries and animations projects, and the distribution and promotion of European works. Also, specific focus is placed on new technologies, via a support to VOD platforms and digital distribution in cinemas.

The biggest share (65%) of the budget is allocated to the distribution of European productions in Europe itself. Acting as a necessary counterbalance to the domination of American studios, MEDIA ensures a wider choice for European audiences and provides opportunities for our own up-and-coming talent.